cellar / seller / sellar [ˈsɛlɜr]
cellar – n. – a room below ground level in a house, often used for storage of food and wine; v. tr. – store or put in a cellar
sellar – adj. – of or relating to, or involving the sella turcica (see sella)
seller – n. – 1. a person who sells merchandise; 2. a commodity that sells well or badly