flacks / flax [flæks]
flacks – n. pl. of flack & v. – publicists; v. 1. intr. act as a publicist; 2. tr. promote (a product, event, etc.)
flax – n. – 1. any of various plants of the genus Linum, especially the blue-flowered L. usitatissimum, cultivated for its textile fibre and its seeds (e.g. linseed); 2. dressed or undressed flax fibres